Melissa Lee
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MELISSA LEE | Experiential & Integrated Production


Projects


HEINEKEN: UEFA CHAMPIONS LEAGUE TROPHY TOUR


Category
Online
Client
Heineken
Agency
United State of Fans / TBWA
Role
Agency Producer






‘Candid Camera’ style stunt to launch Heineken’s first-ever UEFA Champions League Trophy Tour. Filmed with secret cameras in a Milan hotel, football fans check-in to find an unexpected guest waiting in their room.

672,000+ views on YouTube.


 

     





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