Melissa Lee
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MELISSA LEE | Experiential & Integrated Production


Projects


GULFSTREAM G700 LAUNCH


Category
Experiential
Client
Gulfstream
Agency
GPJ / Spinifex Group
Role
Senior Producer



Bespoke video and audio content for unveiling of the Gulfstream G700, the world’s largest and most luxurious private jet at the NBAA Business Aviation Convention & Exhibition in Las Vegas. CGI footage of the plane, custom scored music track and content creation for the CEO’s presentation. Over 1,000 moving lights were programmed to execute in sync with the video and audio content.

  • A first-of-its-kind 60’ high x 160 wide mobile airplane hangar
  • 5,000 square foot surface covered with transparent LED screens
  • 1,000 lights synched with digital content and surround sound audio
  • 800 invited guests

Ex Award – Best Production of an Event (B2B) (Silver)
Stevie Award – Brand & Experiences – Launch Event (Gold)
Communicator Award – Integrated Campaign; Promotional Corporate Event Award – Product Launch
Hermes Creative Awards – Strategic Programs/Product Launch (Platinum)










 

     





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