Global launch of the Nissan Ariya in Japan, live stream attracting 400K+ views globally. Originally planned as an in-person press event with 500+ guests, we delivered a highly successful digital launch during the Covid-19 lockdown.
Earned social coverage on CNN, Car and Driver, CNET and more
YouTube Livestream (Japan and US combined) had 200k+ views
Twitter, LinkedIn and Facebook Livestreams (Japan and US combined) had 214k+ views
Hermes Creative Awards – Strategic Programs/Product Launch (Platinum)
Communicator Awards – Online Marketing/Other (Excellence)