Global integrated campaign for technology giant Intel to celebrate the launch of its 2nd generation core processor.

Launch party at CES Las Vegas, online film competition and a series of films profiling real people leading inspiring lives, enhanced by Intel technology. The first film featured ‘a day in the life’ of celebrity blogger Scott Schuman, aka The Sartorialist.

Billed as Intel’s “most ambitious” (and most successful) global campaign to date.

Winner, 2011 One Show: Online Films & Video
Winner, Contagious Magazine’s Most Contagious Video 2011